5 Basic SEO Tips to Improve Your Site

SEO, we are told, is all-important if you want your website to succeed and help your business promote and sell it's services. But what if you're new to online marketing and don't have the resources to hire an in-house expert? Here are some useful tips that will work to improve your website.

A website that has been optimized for SEO will not only rank higher within the search engines, but also be a more attractive prospect for web users which will result in more click through traffic. Taking the tips below and with a little research online you should be able to optimize your website yourself.

1. Content is King. You can't fool the current generation of search engines with paid-for backlinks and stuffed keywords, in fact those practices might even demote your website in the rankings. Today, content is king as far as search engines go, and having original, quality content will help you rank higher and provide a better experience for visitors to your site. Try and add new quality content to your site at lease once a week to build links and win over visitors.

2. Care With Keywords. You will need to research and identify the best keywords for your particular business and services. Establish the most commonly searched keywords and add them to your website. However, do not overdo it! Keyword stuffing can have a disastrous effect on your search engine rankings.

3. Add Tags and Meta Descriptions. A title tag should be added for every main page of your website. Title tags are the brief descriptions you see for a website when you do a Google search. They also appear at the top of browsers and in page tabs. You only have 70 characters to play with here, so keep them short and informative (with a couple of keywords, of course) to attract interest from the viewer. The meta description is the text that follows the title tag in a Google search and give you the opportunity to promote your business/service. With careful use of keywords and descriptive text, the meta descriptions can drive traffic to your site, and you have about 160 characters with which to accomplish this. Both tags and meta descriptions should be unique for each page.

4. Optimize Your images. Many people forget the importance images can play in SEO. Although search engines can't recognize (yet) images, if you add relevant text in their descriptions, the search engines will pick up on them. Don't just call an image "123.jpg", tag each image with a very concise description of what it is; "waterproof_jacket.jpg".

5. Links, Links, Links. The more you share your content, the higher your search engine ranking will be. Make sure your website's pages are linked to one another in a logical order and with as many cross-links as possible, but also create external links - backlinks - that will bring in traffic from elsewhere on the web. This can be done by posting blogs on the various social media sites and posting boards, and allow social media site (Facebook, Twitter, etc.) sharing on all of your main web pages.

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