10 Web Design Trends for 2018

Across industries, there have been several trends that have emerged in web development and online advertising. This pertains to your business, your web presence and certainly your online listeners. Paying attention to these trends will prove crucial in years to come for successful marketing campaigns involving a strong web element.

Responsiveness: Companies are realizing the importance of making their web presence make sense on a variety of digital devices. It started with smartphones, now many people are using tablets for Internet browsing. This will put a stronger focus on the design and planning aspect of web development to make sure that the construction is mobile friendly.

Typography: This will easily be the most important element in web design. The weight of the fonts used in different visual elements of the web design is often lighter than the image and script. Typography will dominate web design as the central design element.

Flash goes out the window and everything else comes in. Flash can be bad for the SEO of the site and make it harder to find in searches. Companies that once supported flash are now doing away with it. This urges developers to learn other, more cutting-edge technologies that employers will be interested in hiring.

Skeuomorphism becomes minute: This is essentially using a visual of something in web design to represent something else. Companies like Ebay have images of books to portray e-books. People don't necessarily need to see the image to draw the correlation that they are looking at e-books - they are on the web.

Large visuals make an impact: We are in the midst of a digital revolution that calls for eye-popping images to capture the short attention span of the average web viewer. The largest trend is large visuals on the homepage that dominate the content and banner surrounding it. This is a new trend to see images overtake the space once used for paragraphs to tell about services or products.

More white space: The power of white space is profound. Some of the best known advertisements are a white page with a single statement in tiny basic font. Less is more, especially in web design. The use of white space is more pleasing to the eye and marketers are hoping this visual appeal will affect their website traffic in big ways.

Sharing on social networks: The ability to share information on and between social networking website is unprecedented. The "sharing" option on Facebook and other social networking sites is being used more than ever, generating viral marketing for any company willing to use it to its advantage.

Mobile applications will replace mobile browsing: This has huge design and development implications for companies focusing heavily on their web presence. This will call for more high-level developers that can use newer technology to develop applications for multiple networks.

Calm colors take the lead on design schemes: A cluttered advertising landscape has called for a toned down version of web design. Calmer colors are not only more pleasing to the eye but will be appreciated in the midst of a loud advertising atmosphere.

Content will keep its importance: Simply put, without content there is no web presence. Content is what speaks directly to your reader setting the tone for the relationship. Behind this is also the need for content to be accessed by different devices, making it more important in smaller amounts.

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